PROCESS: IDEAS

LOGOS: (3 IDEAS):

1.

2.

3.

4. (alternative)

_______________________

_______________________

PATHOS: (3 ideas:

1.

2.

3.

4. (alternative)

blog process

COMBINED CHANNEL FINAL THING

Untitled from joseph shopen on Vimeo.

LOGO PROCESS

The process is pretty much like you see. I posted here the most successful images. In the final project, I ended up using the all-red logo.

PARIS HANDOUT AND POSTER

application deadline

october

new PATHOS and ETHOS

ETHOS:

PATHOS:

READING response.

Aristotle's Modes of Appeal

Aristotle developed the idea of logos (using logic to persuade an audience), pathos (appealing through the audiences emotions, and ethos (persuading an audience by demonstrating good character by being ethical).

It's one thing to use these rhetorical techniques in writing, and it's another thing to use them in imagery. Your best option is being able to use both mediums. That's what one is free to do in graphic design – utilizing both imagery and writing to persuade – letting the two work together seamlessly and so give the viewer more of an experience, thus achieving a more memorable and effective impact.

A writer will use pathos by telling a story. But with imagery you are able to get the idea across more quickly, and you are appealing to the mind through a different sense (the eye). For example you might tell a story with a dramatic image...

With ethos or logos, one would not use dramatic imagery, rather one would use more straight forward imagery (or writing) in order to simply, and logically get an important, practical idea across.