Tuesday, October 27, 2009

reading "anatomy of a visual message"

We learn and understand things visually. We may presume that we visually perceive what is real.

With our eyes we see what is real. We 'represent' reality visually with two dimensional objects being paintings, photography, or other methods of recording. A representational, two dimensional image is something that is as true to reality as possible.

In order to understand a real image in different ways, we simplify and focus on specific features of what we really see. Through this method of simplifying something that is real with a two dimensional image, we are able to better communicate certain specific aspects of reality.

Symbolic images are images that are considerably simplified in order to quickly and effectively communicate something visually. a symbolic image is something that can be produced quickly and often. It is an image that is abstracted to a certain extent, so that it can clearly represent its realistic (visual or conceptual) and more complex form.
Symbolism also has a connection with society, and how people develop certain visual characters (symbols) which are used frequently to communicate a specific message.

Monday, October 26, 2009

Visual Communication - Haiku


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


MIRROR ~ POND OF STARS . . .

SUDDENLY A SUMMER

SHOWER

DIMPLES THE WATER


Sora


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


~LINE one:

1. reflection

2. aqua

3. fall/decend

4. bright (stars)

5. shine

6. inside

7. serene

8. quiet

9. blue/dark/chill

10. aqueous

_______3_____

reflections

fall

serene



~LINE two:

1. drench/soak

2. refresh

3. swift

4. surprise

5. shelter

6. promise

7. gleam/shine

8. raindrops

9. abate/cool/chill

10. shine

_______3_____

swift

raindrop

drench



~LINE three

1. Ripple/dimple

2. wave

3. movement

4. fresh

5. smooth

6. fold

7. infusion

8. disappear

9. undulation

10. uprise (splash)/ elevate

_______3___

impression

uprise

undulation



http://sacred-texts.com/shi/jh/jh02.htm

Friday, October 23, 2009

CD&F UPDATE october 19 - 23

Learning formally about color is a good design experience. It is quite astonishing to see how important color is, and what a powerful tool it can be, if in the hands of a person who has a trained eye.

I was impressed to see the exact same yellow as a different... values(?) with two different colors behind it.




















~~~~~~~~~~~~~~~~~~~~~~~



After much deliberation, I continued to become more confident in understanding the different concepts of balance, movement, figure-ground, proximity, and space with my juxtaposing photographs.












































FINAL STATEMENT

The whole process started out very simply. taking simple line studies and then manipulating them by hand with the different tools was an exercise that help to understand how significant a line could be. just two lines could easily show you a perfect example of a figure-ground relationship in an image. then to see these images change dramatically by making them curved and diagonal was interesting.

An exercise in photography was the next step. Taking all the lines studies that had been observed, and thinking how they would relate to real life imagery in Kansas City was not entirely an easy thing to do. It was important, in the beginning, not to try to find imagery that was too complex lest a formal juxtaposition between the line study and the photograph was too difficult to create.

Within the city, there are so many lines, and objects, and shapes and shades of color. It's quite overwhelming at first to compare the line studies with what one sees in such a large environment. But after much experimentation, things finally started to come together. Though it was difficult not to try to force two things together, however strong they might be in the end. One thing that was learned, which is important, is to let go and to move on when something does not work. It was a lesson in practicality.

Once a series of juxtaposition spreads of photographs and their corresponding line-studies had been developed, it became more clear how they could be changed in order to make the formal comparison more clear. It was necessary to often manipulate the photograph with digital tools, and and to change the sometimes rough/raw line study images so that they would be both visually appealing. A lot was learned by using photoshop to change the photographs, and there was a considerable amount of hand eye coordination that was developed in tracing the raw line-studies for the refining process.

Looking at the series as a whole was a further challenge. there were still more iterations and editing out of an entire spread at this point. It was important to find a good balance of imagery, and tone in order to keep the visual formality.

At the same time there was a vague, conceptual aspect to the configuration of all of the juxtaposed images. I tried to make sure that there was a variety in imagery and to make it clear that what the book was about was simply a modern and veritable metropolis. I liked to notice things that people didn't often bother to stop and look at - I wanted to focus on the things that are always seen, but never really thought of. S
The format of the book changes in by the middle. It goes: aB - aB - aB - Ba - Ba - Ba. This created a subtle, yet in some way noticeable change, which helps somewhat to keep the viewer engaged in what they are seeing, and to perhaps notice the unnoticed subtleties.

SEQUENTIAL PROCESS






Thursday, October 22, 2009

SHER VIDEO

It is encouraging to see the Paula Sher talk about her work, and how it affects NY, and how NY affects her. She is familiar with all different aspects of the city, which give her good insight into how she might design things for that environment. She says that everything she puts out has to be BIG AND LOUD in order for it to compete with all of the other elements of the great city.

Kansas city itself has its own moments of busyness, and its own unique aspects. In this last project, I was able to get out and view specific parts of the city, and with a critical eye I was able to observe certain aspects of the different areas.