Paul Rand

Paul Rand is a very famous graphic designer. His work has been influential in the design field. He's well known for doing corporate logo designs.

In the video there are good examples of pan, zoom, and wipe. There seems to be a rather extensive use of pan. and the morphing of the characters were interesting.

Paul Rand has a knack for saying things in a very precise and clear way. Whatever he says makes a good deal of sense and is jam packed with meaning.

"A WORK OF ART IS REALIZED WHEN FORM AND CONTENT COME TOGETHER."

"...WITHOUT THE AESTHETIC MEANS THAT IS DONE WITHOUT SOME ALTERIAL MOTIVE - BECAUSE OF LOVE, BECAUSE IT SELLS..."