PROJECT 2 process

THE words I originally chose for the project were:

DAWN

SHADOW

DAY

NIGHT

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.Here is my the process that I went through to get to DAWN:

I started by printing out a bunch of copies of the word dawn in different fonts.

then I cut out the counter spaces of each letter and photographed the shadow through the light.

then I found a good photo of the word dawn that looked fuzzy - the camera was out of focus - thats how i got the fuzzyness:

later, after taking a good deal many photographs that i could choose from, I threw these two ideas together and wrestled around with them in photoshop and got something like this:

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.I used a similar approach for SHADOW. All I did for that was the inverse of shadow:

photoshop helped me to eventually get here:

I used a similar process for day and night. but for these I needed them to be low contrast compared to dawn and day. day is mostly light and night is mostly dark.

.evolution for DAY:

(what i did to take the photos was to use another cutout and put a light behind that).

NIGHT:

for night i drew a pen over the word and then photographed it with a moving camera.

for the background I made marks with the pen and then photographed that.

here are some photos:

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I tried stitching together these four, it was a neat idea, but not necesary for this project:

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As I was developing those, I had also to come up with an already established logo and my own tagline.

I chose BBC

Initially I had

BBC weather you like it or not

THEN

weather you like it or not

the latest weather

check the weather

have a nice day

what's the weather like?

the latest weather

get through to the weather

brighten up with the weather

weather - aclimate

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tagline changes with the weather (moveable display):

have a sunny day

acclimate to the storm

keep warm

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FINALLY:

BBC WEATHER- the weather is here

but then i changed my theme to all news coverage and entertainment all ours of the clock:

BBC day and night

I had to redraw the label and work out how i was going to get the it to work with the tagline:

(here i learned that GILL was the appropriate typeface for BBC)

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I THEN APPLIED THE IMAGES TO THE BUS TEMPLATES AND THE BILLBOARD SIGNS:

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BUSSES: