reading:rhetoric, Bonsepie

Just to clarify, the two classes for rhetorical figures are syntax and semantics. Syntax would be the particular physical shape of something, and semantics would have to do with the concept/meaning of that shape.

"Rhetoric is merely a handbook of verbal tricks".

"Rhetoric is NOT times tables, logarithms, or phone books... " Instead rhetoric relies on established signs/symbols which are then associated with other contrasting or similar signs and symbols in order to make a persuasive point...

Bonsepie legitimizes the verbal/visual rhetorical tropes (which are derived from the ancient Greeks definition of rhetoric) best by giving illustrated definitive examples of verbal/visual rhetoric.

...A visual/verbal rhetorical figure is a combination of two types of signs whose effectiveness in communication depends on the tension between their semantic (that is conceptual?) characteristics.

IRONY CJ:~)

Allegory

more IRONY

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reading (2): Language as a model for graphic design:

In this reading, the author addresses the rhetorical tropes that are especially relevant to graphic design. In addition to that, the author has given some exceptionally clear visual explanations of the rhetorical tropes. Those were especially insight, and helped me in further understanding the vocabulary.