PATHOS, LOGOS, ETHICAL

1. PATHOS:

HERE IS AN EXAMPLE OF A PRODUCT THAT AIMS TO APEAL TO AN AUDIENCE ON AN EMOTIONAL LEVEL: THE TEXT, AND THE GENERAL AESTHETIC OF THE PACKAGE APEALS TO A PERSONS EMOTIONS MORE SO THAN IT DOES LOGICALLY OR ETHICALLY.

2. LOGOS:

THE FOLLOWING IS AN EXAMPLE OF DESIGNERS USING LOGICAL TACTICS TO PERSUADE AN AUDIENCE TO BUY THE ITEM.

3. ETHOS:

HERE IS AN EXAMPLE OF A PRODUCT TAKING AN ETHICA STAND IN SELLING A PRODUCT, BY SAYING THAT THE CONTAINER IS RECYCLABLE, AND THAT NO ANIMALS WERE HARMED WITH THE MAKING OF THE PRODUCT.