poverty design problem: final process

We (Vi and I) had our garden idea, and that was a bit too complex and didn't relate directly to the poverty simulation and was therefore problematic.

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We then had the idea of taking the scenario of MO who was ripped off by not getting a reciept at the mortgage place during the poverty simulation.

So we thought we might make a poster where we would tell out target audience (low income people) how they might be screwed - and show them ways to avoid that.

using a different tagline, we tried different messages with different imagery. this message was pointing out that some people can get robbed.... and these things affect family etc. we didn't go this direction.

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We then got ahold of our new idea, and developed it from here:

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THESE OUR OUR 3 messages that we ended up going with:

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We continued to refine our color pallete, add imagery to the compositions, and refine the messages.

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We ended up splitting these three messages into 3 different channels.

the first (yellow) is a poster that can be strategically placed at a location that might rip you off, and the next is a poster and plackard that are located on the bus and at the bus stop, and the third is a motion piece that can be seen on screen on television which ideally would be located in a waiting room of where our target audience would be.

This is our final in context shot of our bus plackard:

This is our incontext shot of the poster.

this is a still with the fact from our motion piece: we ended up changing the color on the final motion piece to green tough. which is shown above (in green).

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Here is our final color pallete:

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