CHAPTERS III, IV:
It is always important to not loose the interest of the reader. You should use the space that you have in a thoughtful way in order for the reader to ease their way through their user experience.
You do this through making an easy-to-see visual hierarchy. (make more important things bigger or with color, use a good amount of whitespace, avoid distracting noise of any kind, and keep things consistent so that a thread of related information can easily be followed).
Convention:
There are particular tools that can be utilized in order for users to view information more practically. A convention is generally something that a user has had experience with or can figure it out pretty easily. There's always a better or different way of doing something — according to everyone who does things their own way. But a convention should not be subject to individual interpretation. and it is always important to remember that a new convention can very well be developed.
A person easily looses interest if there is too much stuff to look at. they need to have clear options that can easily be acknowledged, yet ignored — but can still be remembered and referable. And, clearly mark buttons which function with no extra surprises again to ease the user experience.
Consistency is the key for making sure that the user is able to remember where he/she is and know where they are.
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