3 Public Service Announcement ideas

Questions:
1. why is this issue pertinent and timely?
2. what are its causes?
3. what are detrimental effects to individuals? to greater society?
4. what are preventative measures?
5. how does this issue relate to your sub-culture?
6. what organizations have a vested interest in this issue?
7. what organizations have a vested interest in your sub-culture?
8. what public service campaigns have previously addressed this issue?

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ISSUE: people often make bad choices in terms of physical health, or neglect to exercise, or eat healthy which result in an unhealthy lifestyles.

1. why is this issue pertinent and timely?The issue is pertinent because many people - young and old - have unhealthy lifestyles through the lack of a healthy diet, not exercising because of a lack of time, or disinterested in remaining healthy.

2./3. CAUSES AND DETRIMENTAL EFFECTS: The leading cause of death in America is not heart disease, cancer, stroke or diabetes.It is the unhealthy lifestyle that most Americans are addicted to which is the true cause. A study by Mathew Reeves, a Michigan State University epidemiologist finds that only 3% of Americans maintain a healthy lifestyle. "It is a situation that is causing dire consequences for millions of Americans. I was really quite surprised at how low that number was," said Reeves, an assistant professor of epidemiology. (http://www.articlesbase.com/anti-aging-articles/americans-unhealthy-lifestyle-is-the-leading-cause-of-death-407805.html)

4. what are preventative measures?In order to prevent this issue, there may be ways to educate people: in order to have a healthy lifestyle, one should do the following: not smoke, healthy weight, eating right-including a minimum of 5 fruits/vegetables a day, exercising at least 5 times a week for 30 minutes. These 4 criteria is something you can easily choose to do.

(or the familial baby-boomer caregiver) about different things that are already at their disposal (or things that could become at their disposal) which would help them with their social or physical health. Many people of the baby boomer generation don't utilize the assets that are available online. There are different things such as social networks that may make it easier for them to stay in contact with people and plan events. there may be alternatives to socializing with different entertainment websites (ie netflix). Maybe there could be a site where caregivers can contact each other and share information or even swap places... there may also be an online source that gives ideas and ways that a caregiver may find time to exercise using certain techniques — or there may be just a site that giver certain tips on how to have a healthy life style when you have a busy life style. simple ways to get physical exercise or personal therapy.

5. pertinent to subculture:

-Two thirds of the adults in this country are either over weight or obese and it’s getting worse all the time.

-The familial baby boomer caregivers often work hard hours in the day and night taking care of their patient. Having such a time consuming job takes away time for their own interests such as their social life, or their physical health. Such a taxing job can detract from the caregiver's mental or physical health. It's an issue.

-Caregivers need time and ways to take care of their own health as well as their patient. If they don't, then that will result in poor caregiving which may lead to the decline of their patient's health. This might in turn lead to more reliance on additional help and financial strain on the caregiver and patient. The government might also have to supply more money to support such a cause if there is sever financial need.

6. what organizations have a vested interest in this issue? It is in the interest in the general health of the public to have a healthy lifestyle. So it is a topic that should interest government. An orgazation that is addressing the issue is National Cancer Institute.

7. What organizations have a vested interest in your sub-culture?:

-Memphis Senior Fitness Examiner

-hartman group: http://www.hartman-group.com/hartbeat/bringing-up-baby-boomer

8. what public service campaigns have previously addressed this issue?

-philippine heart association: HEALTHY LIFESTYLE CAMPAIGN

PHA HEALTHY LIFESTYLE CAMPAIGN -Public Health - Seattle & King County: Be Informed Be Healthy (http://www.kingcounty.gov/healthservices/health/nutrition/healthyeating/menu/campaign.aspx) -psa: http://class5h.pbworks.com/w/page/25947742/Creating-a-Healthy-Lifestyle-PSA

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1. why is this issue pertinent and timely? With the economy crisis in effect, there may be incentives for people to save money by finding alternative ways of doing what they would need to buy — barter.

2. what are its causes? there is much speculation as to the cause of the economy crisis. But the main issue is how do we get out of it, and how do we make due with what we have while we are suffering from it.

3. detrimental effects to individuals and to the greater community:

4. what are preventative measures?

5. how does this issue relate to your sub-culture? the current struggle effects a lot of people. DIYers included. In addition to DIYers saving money by doing things themselves, they can network together to create a barter system.

6. what organizations have a vested interest in this issue? because of the nature of DIY, there aren't really any huge corporations that have a vested interest in this area.such ast the following:

.SwapAce is an organisation with the vision to be “the fun, unique, trusted marketplace, where millions worldwide interact”.

.(http://justlive.us/physical/finances/buy-sell-swap-meet-barter-and-negotiate-for-free/)

7. what organizations have a vested interest in your sub-culture? there are unions whereby diyers congregate in order to exchange assets.

8. what public service campaigns have previously addressed this issue? There are not any PSA for promoting diy bartering. But there are campaigns from diy groups that promote the idea.

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Issue: lack of patient education on Overuse of medication, and why you are taking the medication.

1. why is this issue pertinent and timely? With so many different private companies who make medication, many people are not aware of all of the negative side effects that are caused by the medication - and on top of that, they often don't even know exactly WHY they are taking the medication. Doctors are quite frequently careless when giving medication according to this source.

2. what are its causes? Doctors are generally, regardless of his / her own convictions, is taught that the way to treat disease is to use drugs, often without even considering the underlying causes of the disease. examples from here: 1. High blood pressure (hypertension). Modern medicine uses various drugs to drop the blood pressure - without considering why the body had elevated it in the first place 2. Angina - Modern medicine uses drugs to "cover-up" the symptoms of angina and other forms of heart diease, without telling you you can actually reverse the damage that is causing it.

3. what are detrimental effects to individuals? to greater society? Because of dependence of patient to the doctor on the knowledge of medication, and why it is necessary, doctors can tend to be careless about what they are prescribing. Because the patient is not necessarily aware of all the reasons why they need the medication that is being prescribed to them, they are not able to question the doctor — there is no one really to keep the doctor in check. One is reliant on the doctor's own experience.

4. what are preventative measures? If a patient knows at least a little bit of what is going on in any procedure, they may be able to give educated questions to the doctor who is treating them. If there is more of a dialogue between the patient, or the patient's representative, and the doctor, then there may easily be less botch-ups later on. the patient should know more about what is going on, or they should at least have the option to.

5. how does this issue relate to your sub-culture? caregivers are often in contact with medication for their patients, or even themselves. If they are more educated about what medication is taken when and a little about why, they will be able to ask intelligent questions to the doctor. so there would be more of a collaboration in the treatment of a patient rather than a doctor telling you what is going to happen and you just accepting it without knowing whether it's right or wrong.

[a sidethoght: perhaps there could be a way for a patient to easily get a second or third opinion from another doctor without having to make an actual appointment with another doctor — which can be a hassle and cost time and money. perhaps the second doctor could tell you what questions to ask your doctor].

6. what organizations have a vested interest in this issue?

-national health information center. (link)

-National Council on Patient Information and Education (link: http://www.talkaboutrx.org/)

7. what organizations have a vested interest in your sub-culture?

-USF medical center: Mastectomy: Instructions After Surgery (link http://www.ucsfhealth.org/education/mastectomy_instructions_after_surgery/)

-Oncology Care Home Health - http://ochomehealth.com/sample_modules/2011Patient%20Education%20Sample.pdf

8. what public service campaigns have previously addressed this issue?

-Effective Patient Education: A Guide to Increased Adherence (link)

-link to google scholar: link