Wednesday, March 30, 2011

TYPE RESEARCH part deux...






TYPOGRAPHY IN SPACE.


I would say that the typography that I found consists of mainly of digitally manipulated type within an image. I also found a few examples of physical typography that is photographed within a space which makes for a similar look.

What I am finding with my research is a pretty good diversity of imagery, typeface and subject matter. Interestingly enough though, it seems that many of the examples that I am finding is closely linked with the human form. Also, much of the typography is flat and vectored (naturally so as it is digital type that is superimposed on a photo).

All of the examples I found are done by professional artists and designers. However none of them seem to be of any typical commercial use. They tend to function mostly as an expressive art form — and very expressive they are too. In all of them there is a very good and meaningful relationship between the image and the typography. That is important because it reflects the values that have been developed within the field of graphic design — that is namely using typography itself in a unique and meaningful/appropriate way, and in addition to that, adding a second level of meaningful information with the imagery that the typography resides in. In all the examples, the message is compelling but what makes it more compelling is typography's relationship with the image, and how it exists within the image.



1 comment:

  1. good observations, joseph. missing a couple of required content areas: where did it begin and who's doing it. you basically address why it's important, due to the additional meanings that come through the type/image relationship.

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