READING RESPONSES

NOTES: From Theory to Practice:

pgs. 22-27, 32-33

.weaver and shannon: the matematical theory. best system for tele communication. their theory showed how to compress and send as much info down a channel as possible withought osing essetial parts that affect meaning.

.simple diagram.

.but there are three communication problems:

technical: what is best method/thing to use to encode. is it universally compatible?

semantic: is the instrument used to encode and decode precise enough to be acurate? is the message ever partially lost? what language should be used.

effectiveness: is the message efeective. what do you do if the message is not effective.

.its intersting to note that 'many designers reject the notion of process'.

.a designers way too look at it:

client> designer/artefact>---noise---> media outlet, audience.

designers are only sometimes responsible for the technical aspect of a communication systemt (ie website, tv show, etc). however they might consider what is the best form of communication for a particular audience.

EMMERT and DONNAGHY use a similar design, and emphasize FEEDBACK - it is important to know the effectiveness your message. you get this through feedback. Weaver and Shannon neglected to consider this. there are different methods for getting feedback: focus groups, sales figures, etc.

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Notes from PDF:

the relationship between the source and the receiver is an important variable in the communication process. therefore the diagram is DYADIC. the higher the communication skills of the source and the reciever, the more effective the message.

for succesful communication needs:

for the encoder: speaking and writing,

for the decoder: listening and reading

and for both you need THOUGHT or REASON.

when communicating, the sender needs to know the appropriate grammar and conventions of their target audience and adapt the use of code to the audience.

the source needs to be knowledgeable. a sender needs to have a positive attitude, know how to treat a message, and know as much as possible about subject matter.

– the source in regards to social systems/culture: People in differing social classes communicate differently. careful consideration of word choice, motives, choice of channel will help with the effectiveness of the message.

–concerning the sender and his/her aditude:

. a sender should have a positive attitude. a sender should be confident in their message (because they have reliable knowledge). a sender should not be prejudice or that will come through in a message. do not be condescending with the message, or too cute and clever, nor should you make a message too complex by assuming things.

All these things apply to both the SOURCE AND THE RECIEVER.

–the message:

the source (sender) should consider what code is apporpriate, and what structre and what elements to focus on.

–channel:

the channels can appeal to any of the five senses. in profesional practice you might be limited in what channel you can use. it might be to expensive to make a cd, so you do a podcast. of course the sender should consider what is most pracitcal, and what is most appropriate.

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response to:

(1953) by Ray & Charles Eames. A film:

http://laughingsquid.com/a-communications-primer-1953-by-ray-charles-eames/

notes to film:

It's important to make sure that noise is not an issue. Noise can manifest itself in more ways than one – when you decode a message, the meaning might have changed. Ways to combat the issue of noise is through redundancy by using more channels than one so that if one channel is obscured, then another channel which says the same thing is understood.

The example of the painter for the model is helpful in showing the cultural understanding of the source (the message sender) and the receiver. if the painter has an obscured concept of something, or a prejudice – the noise that disrupts the signal can be many things: the light, the prejudices of the viewer and the idiosyncrasies of the painter. all the receivers might get different ideas from one message.

there are universal messages, such as facial expressions.

A society is structured through a complex system of symbols that are transmitted and received.

symbols change and evolve. Some methods of transmitting messages become symbols.

Some encoded messages are sent using certain technologies or methods that use small parts to make something bigger. (like the half tone dots which make an image on a print).