summation and pontification of class lecture.

NOTES FROM CLASS:

PRO 2 NOTES 01

when finalizing a design in whatever all things things should be consciously considered:

ANNOTATED Shannon/weaver model (c. late 1940s

priority: mechanical mediation:

theres a sender and theres a channel. a person sending a message through a channel. this is an interesting theory for designers because you can tranform speech what you can do visually.

NOISE

SOURCE >TRANSMITTER ---channel Message---> reciever > destination

NOISE gets in the way of the reciever getting to the message

MODEL is ON BLOG

.source is: communication, attitudes, knowledge, social system, culture

.transmitter is:

.channel is: what channel you use, radio, poster, tv etc. (sound, text etc)

.NOISE: is things that get in the way of meaning: pour craft, using read could have different meanings. etc. (something that is a problem) however you can use noise IN YOUR FAVOR (ie if something is pixely you can use that in your favor). you caan use noise think of more things that create noise.

.reciever

.destination

.These all reflect how the audience encodes the structure, and decodes the structure.

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BERLO MODEL: 1960s:

SOURCE > MESSAGE > channel>reciever

source: comm. skills, attitudes, knowledge, social system, culture.

message: use rhetoric, form and concept go together. elements, content, treatment, structure, code.

channel: seeing, hearing, touching , smeling, tasting.> what is the channel that is best for you audience, what sense do you appeal to with your audience. think about what channel effects your message and whether it does so positively or negatively.

reciever: you need feedback! get it.

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EMmert/Donaghy model (1981)

a: inpusts, outpust, processing (what is the motivation of the for the audience.

l>feedback

a< -----~~~~noiise~~~~~~>b

l>message

Feedback: Know when you do have feedback - make sure that the feedbacker understands and can have an inciteful dialogue. companies will have a big room of people who are there just to give feedback.

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Summation of lecture:

The models for communication theory seem to become more clear yet more complex as new models are developed.

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The Shannon/Weaver model from the '50s seems fairly straight forward:

The model demonstrates how a message (which could be radio show, a telegraph, a you tube video, a magazine etc.) is sent and received.

source > transmitter -----channel message NOISEESEESE--------> reciever>DESTINATION.

source: what the message is

transmitter: how the message is sent

channel: the action of the message being sent. and this is where noise can interfere

receiver: to whom the source is sent.

destination: where the receiver is.

THOUGHTS: the concept of noise is interesting. It is part of what makes design a challenge. The idea of using noise to your own advantage when sending a message is intriguing. Noise might be used to simultaneously (with the original message you are sending) and seamlessly enrich the meaning of a message.

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concerning BERLO'S model (from 1960)

source: http://www.uri.edu/artsci/lsc/Faculty/Carson/508/03Website/Hayden/berlo.html

This diagram is similar to the previous. However it has more clarification and specific examples of each variable. It considers things more in depth.

"(These) variables are present in person-to-person communication. When one is attempting to convey an emotionally complex message, the Berlo Model may be the more appropriate choice. For the transmission of a straightforward message where both parties have a similar knowledge base, the Shannon-Weaver Model, although often thought of as simplistic, can be more effective than the Berlo Model."(source: http://www.uri.edu/artsci/lsc/Faculty/Carson/508/03Website/Hayden/berlo.html)

When considering the Berlo Model, one must realize the complexities that are involved with the human mind and how it is developed. Each person might have a different experience of any one thing. This makes noise (which is thought of as mostly negative because it inhibits the clarity of a message) a more considerable variable. For example, one person might have a negative attitude to a symbol (which might be the message) and therefore look on the message negatively, whereas a different person might look at that symbol and see it as a positive thing and consider it to be a positive thing. The latter person would therefore appreciate the message.

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Then there's the Emmert & Donnaghy model from 1981:

This model considers everything from the previous models, but emphasizes the importance of the FEEDBACK from your audience. The better the understanding of your audience is, the more powerful your message will be.

You have to consider what is the motivation of the for the audience.

l>feedback

a< -----~~~~noiise~~~~~~>b

l>message

Feedback: Know when you do have feedback - make sure that the feedbacker understands and can have an inciteful dialogue. companies will have a big room of people who are there just to give feedback.

Thoughts: When considering your audience, it sometimes is easy to be over simplify your message, and not have a complete understanding of your receiver and therefore you might give the impression of being a bit condescending, and a bit of a poser (which is not a good thing).

For a person who only formally researches an audience, it can be very much difficult to fully comprehend a particular group of people (receivers).