Friday, October 29, 2010

TEST


PATHOS:
Pathos is the mode of appeal that is directed toward the senses. My Particular approach to this mode of appeal was to make an image that would initially be attractive to the audience.

LOGOS:
For my logos design, I intend to inform the audience of what the product is, and what it’s all about. The Acai berries are shown photographically and the facts tell you about the physical properties of the berries (in an interesting and precise manner).


ETHOS
The original ethos design I interpreted as giving a feal of reliability with its sensible color sqeem, its personable “Zhena’s Gypsy Tea” logo, and the maps which seem to say that the makers of this particular product have traveled far and wide to bring you this special tea.


THE FOLLLOWING ARE EXAMPLES OF HOW I USED THESE RHETORICAL DEVICES IN AN EFFORT TO PERSUADE AN AUDIENCE:



PATHOS:
This is an example of pathos. It shows a impressive number of highly colored, yummy looking acai berries - and is intended to give the impression of abundance, and over indulgence.

This is a happy acai berry. This image is simplistic and is intended to be a reflection of what the viewer will feel when they experience this soothing tea.

This example uses a metaphor between the tea product (which comes from a culture that has religous implications...) and religion. It's the product being enshrined because of its positive attributes and whatnot.


LOGOS:

This example uses logic to show the audience what the ingredients of the tea are.

This shows the audience the process of how the tea product is made - from when it grew on the palm tree to when it is in your cup.


this is a simplified version of the last thumbnail.

This is a timeline that uses logic to show the audience how the history of tea in the amazonian region.


Ethos:

This thumbnail shows the history of the company that makes Berry Cassis. Its argument of persuasion shows the audience that this product is reliable because the company has been around for a long time.


the following two show simply how long the company has been around .... 100 years.
THis


this has a twist on the regular logo - the name 'Katjes' is written as a signiture
.



1 comment:

  1. How did you demonstrate your knowledge of all three modes (as made evident by your own sketches/comps, including that from other early product explorations, in this project)?

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