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Sunday, October 31, 2010
READING RESPONSES
pgs. 22-27, 32-33
.weaver and shannon: the matematical theory. best system for tele communication. their theory showed how to compress and send as much info down a channel as possible withought osing essetial parts that affect meaning.
.simple diagram.
.but there are three communication problems:
technical: what is best method/thing to use to encode. is it universally compatible?
semantic: is the instrument used to encode and decode precise enough to be acurate? is the message ever partially lost? what language should be used.
effectiveness: is the message efeective. what do you do if the message is not effective.
.its intersting to note that 'many designers reject the notion of process'.
.a designers way too look at it:
client> designer/artefact>---noise---> media outlet, audience.
designers are only sometimes responsible for the technical aspect of a communication systemt (ie website, tv show, etc). however they might consider what is the best form of communication for a particular audience.
EMMERT and DONNAGHY use a similar design, and emphasize FEEDBACK - it is important to know the effectiveness your message. you get this through feedback. Weaver and Shannon neglected to consider this. there are different methods for getting feedback: focus groups, sales figures, etc.
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Notes from PDF:
the relationship between the source and the receiver is an important variable in the communication process. therefore the diagram is DYADIC. the higher the communication skills of the source and the reciever, the more effective the message.
for succesful communication needs:
for the encoder: speaking and writing,
for the decoder: listening and reading
and for both you need THOUGHT or REASON.
when communicating, the sender needs to know the appropriate grammar and conventions of their target audience and adapt the use of code to the audience.
the source needs to be knowledgeable. a sender needs to have a positive attitude, know how to treat a message, and know as much as possible about subject matter.
– the source in regards to social systems/culture: People in differing social classes communicate differently. careful consideration of word choice, motives, choice of channel will help with the effectiveness of the message.
–concerning the sender and his/her aditude:
. a sender should have a positive attitude. a sender should be confident in their message (because they have reliable knowledge). a sender should not be prejudice or that will come through in a message. do not be condescending with the message, or too cute and clever, nor should you make a message too complex by assuming things.
All these things apply to both the SOURCE AND THE RECIEVER.
–the message:
the source (sender) should consider what code is apporpriate, and what structre and what elements to focus on.
–channel:
the channels can appeal to any of the five senses. in profesional practice you might be limited in what channel you can use. it might be to expensive to make a cd, so you do a podcast. of course the sender should consider what is most pracitcal, and what is most appropriate.
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response to:
(1953) by Ray & Charles Eames. A film:
http://laughingsquid.com/a-communications-primer-1953-by-ray-charles-eames/
notes to film:
It's important to make sure that noise is not an issue. Noise can manifest itself in more ways than one – when you decode a message, the meaning might have changed. Ways to combat the issue of noise is through redundancy by using more channels than one so that if one channel is obscured, then another channel which says the same thing is understood.
The example of the painter for the model is helpful in showing the cultural understanding of the source (the message sender) and the receiver. if the painter has an obscured concept of something, or a prejudice – the noise that disrupts the signal can be many things: the light, the prejudices of the viewer and the idiosyncrasies of the painter. all the receivers might get different ideas from one message.
there are universal messages, such as facial expressions.
A society is structured through a complex system of symbols that are transmitted and received.
symbols change and evolve. Some methods of transmitting messages become symbols.
Some encoded messages are sent using certain technologies or methods that use small parts to make something bigger. (like the half tone dots which make an image on a print).
summation and pontification of class lecture.
PRO 2 NOTES 01
when finalizing a design in whatever all things things should be consciously considered:
ANNOTATED Shannon/weaver model (c. late 1940s
priority: mechanical mediation:
theres a sender and theres a channel. a person sending a message through a channel. this is an interesting theory for designers because you can tranform speech what you can do visually.
NOISE
SOURCE >TRANSMITTER ---channel Message---> reciever > destination
NOISE gets in the way of the reciever getting to the message
MODEL is ON BLOG
.source is: communication, attitudes, knowledge, social system, culture
.transmitter is:
.channel is: what channel you use, radio, poster, tv etc. (sound, text etc)
.NOISE: is things that get in the way of meaning: pour craft, using read could have different meanings. etc. (something that is a problem) however you can use noise IN YOUR FAVOR (ie if something is pixely you can use that in your favor). you caan use noise think of more things that create noise.
.reciever
.destination
.These all reflect how the audience encodes the structure, and decodes the structure.
..............
BERLO MODEL: 1960s:
SOURCE > MESSAGE > channel>reciever
source: comm. skills, attitudes, knowledge, social system, culture.
message: use rhetoric, form and concept go together. elements, content, treatment, structure, code.
channel: seeing, hearing, touching , smeling, tasting.> what is the channel that is best for you audience, what sense do you appeal to with your audience. think about what channel effects your message and whether it does so positively or negatively.
reciever: you need feedback! get it.
..............
EMmert/Donaghy model (1981)
a: inpusts, outpust, processing (what is the motivation of the for the audience.
l>feedback
a< -----~~~~noiise~~~~~~>b
l>message
Feedback: Know when you do have feedback - make sure that the feedbacker understands and can have an inciteful dialogue. companies will have a big room of people who are there just to give feedback.
source > transmitter -----channel message NOISEESEESE--------> reciever>DESTINATION.
source: what the message is
transmitter: how the message is sent
channel: the action of the message being sent. and this is where noise can interfere
receiver: to whom the source is sent.
destination: where the receiver is.
THOUGHTS: the concept of noise is interesting. It is part of what makes design a challenge. The idea of using noise to your own advantage when sending a message is intriguing. Noise might be used to simultaneously (with the original message you are sending) and seamlessly enrich the meaning of a message.
source: http://www.uri.edu/artsci/lsc/Faculty/Carson/508/03Website/Hayden/berlo.html
This diagram is similar to the previous. However it has more clarification and specific examples of each variable. It considers things more in depth.
"(These) variables are present in person-to-person communication. When one is attempting to convey an emotionally complex message, the Berlo Model may be the more appropriate choice. For the transmission of a straightforward message where both parties have a similar knowledge base, the Shannon-Weaver Model, although often thought of as simplistic, can be more effective than the Berlo Model."(source: http://www.uri.edu/artsci/lsc/Faculty/Carson/508/03Website/Hayden/berlo.html)
When considering the Berlo Model, one must realize the complexities that are involved with the human mind and how it is developed. Each person might have a different experience of any one thing. This makes noise (which is thought of as mostly negative because it inhibits the clarity of a message) a more considerable variable. For example, one person might have a negative attitude to a symbol (which might be the message) and therefore look on the message negatively, whereas a different person might look at that symbol and see it as a positive thing and consider it to be a positive thing. The latter person would therefore appreciate the message.
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Then there's the Emmert & Donnaghy model from 1981:
This model considers everything from the previous models, but emphasizes the importance of the FEEDBACK from your audience. The better the understanding of your audience is, the more powerful your message will be.
You have to consider what is the motivation of the for the audience.
l>feedback
a< -----~~~~noiise~~~~~~>b
l>message
Feedback: Know when you do have feedback - make sure that the feedbacker understands and can have an inciteful dialogue. companies will have a big room of people who are there just to give feedback.
Thoughts: When considering your audience, it sometimes is easy to be over simplify your message, and not have a complete understanding of your receiver and therefore you might give the impression of being a bit condescending, and a bit of a poser (which is not a good thing).
For a person who only formally researches an audience, it can be very much difficult to fully comprehend a particular group of people (receivers).
Friday, October 29, 2010
TEST
PATHOS: